At a Glance – The Players

Seed Creative, an Emmy-winning video production powerhouse based in Tuscaloosa, Alabama, handles projects around the world for industries like education, finance, health, and government. Led by owner George Edmondson, the Seed Creative team is passionate about bringing stories to life, whether through promotional videos, training material, documentaries, or immersive drone footage.

Since 2002, DigitalGlue has been supporting creators in navigating the complex landscape of video technology. By offering practical, reliable tools tailored to their workflows, DigitalGlue empowers creatives to unleash their full potential with the help of cutting-edge solutions like creative.space—a transformative media storage platform tailored to fit every budget.

Challenge

When Seed Creative’s storage needs outgrew their traditional system, they faced mounting frustration. They had been navigating piles of external hard drives, each one filled with massive files from their RED Digital Cinema cameras. This patchwork solution was slow and unreliable, especially as the team grew and projects required quicker turnarounds.

“We had dozens of terabytes scattered across hard drives, sometimes with projects split across multiple drives. Finding anything became a nightmare.”

— George Edmondson, Owner, Seed Creative

Seed Creative needed a solution that could bring order to their growing media library and keep up with the high demands of their multi-editor team. More importantly, they wanted to focus on their work—not on where and how to store it.

Solution

After exploring their options, Seed Creative turned to creative.space. This managed storage platform provided the speed, organization, and flexibility they had been missing. With creative.space’s scalable model, the team gained an intuitive, high-performance system without the need for a massive upfront investment. The platform offered reliable support for concurrent editors and remote team members, making collaboration smoother than ever.

“Pretty much everyone has their own Final Cut library open, and at any given time we have five or six editors working together. It just works seamlessly.”
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— Nick Golden, Video Producer, Seed Creative

Edmondson adds, “The cost wasn’t what I expected—creative.space was affordable and fit our budget. Plus, it scales as we grow, so it’s exactly what we need.”

Results

Since implementing creative.space, Seed Creative has experienced a complete transformation in their workflow. The platform’s multi-user support allows the team to work faster and more effectively on concurrent projects.

"It takes a second to flip projects, and before that would have taken minutes. Not to mention we can edit faster. Like flipping hard drives back and forth, getting it all linked up—that's going to be like 30-40 minutes of our time probably."
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— Nick Golden, Video Producer, Seed Creative

The impact on client relationships has been equally impressive. Seed Creative can now retain and quickly access past projects for clients, fostering repeat business and adding value to the client experience.

"Our clients love it. We have everything they need at our fingertips, and it keeps them coming back"

— George Edmondson, Owner, Seed Creative

Beyond the technical benefits, Seed Creative has also come to rely on DigitalGlue’s hands-on support. As a small team without a dedicated I.T. department, having immediate, reliable support has been essential. “The creative.space support team is amazing,” Edmondson says. “They answer our questions quickly, and they’re always there to help—even if we just need a check-in. They genuinely care about our experience.”

Golden notes that the reliability of DigitalGlue’s support adds peace of mind.

“The creative.space team catches problems even before we do, and they resolve everything quickly.”
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— George Edmondson, Owner, Seed Creative

Looking Forward

With creative.space, Seed Creative has transformed a once-overwhelming storage setup into a streamlined, reliable foundation for their work. The platform’s speed, organization, and flexibility allow the team to focus on their passion for storytelling without the distraction of scattered media and storage headaches. “creative.space has changed the way we work,” Golden reflects. “We’re more efficient, more organized, and more creative because of it. It’s become the backbone of our production process.”

As Seed Creative continues to expand its reach and take on larger, more complex projects, creative.space’s pay-as-you-grow model will support their evolving needs. This approach allows Seed Creative to confidently pursue new opportunities and accommodate higher volumes of media without the pressure of large up-front costs or complex upgrades. “We’re not committing to a huge investment up front; instead, creative.space scales alongside us.” With creative.space, Seed Creative is positioned to grow at its own pace, knowing that their storage solution will grow with them—efficiently and affordably.

For other video production teams facing similar storage challenges, Seed Creative’s advice is simple: make the call. “We highly recommend giving creative.space a try,” Edmondson concludes. “We love the system DigitalGlue has provided to us, and we think you’ll love it too.”