End-to-End Content Creators
Brat TV is a digital network and production company that draws its name from “The Brat Pack” of ‘80s cinema. Its TV-quality programming such as Chicken Girls, Total Eclipse, Mani, are posted every day to YouTube and tailored to the Gen-Z audience. The Brat TV YouTube channel has more than 3.5 million subscribers.
Brat TV was juggling a fleet of hard drives and managing numerous versions of the same data across them. This cost them 12 hours a day across their four Assistant Editors who were copying multiple terabytes of RAW camera files and editorial proxies a day.
Redundancy and uncertainty are a given with drive-based workflows, unless every transaction is meticulously documented. That is exactly what Brat had to do, manage drives with spreadsheets so they could track down where they are and what is on them. As they scaled up, this workflow became unsustainable and they needed a centralized location to store and access all of their media assets.
“creative.space has saved the company so much time! They’ve cut out a lot of foot traffic and allowed us to move more processes in-house without extra hoops. As a company that is developing and delivering finished scripted narratives on a consistent weekly basis, this has allowed us to restructure the company in a steadier and tighter manner across all verticals. The integration of everything in one location cuts out variables that trickle all the way down.”
Head of Post Production, Brat TV
Brat's post production department heads were able to convince management to invest in creative.space by demonstrating huge monthly savings and increased productivity. creative.space's unique business model allowed the storage to pay for itself within the first month, by eliminating 12 hours a day of time spent managing data across direct attached hard drives.
The creative.space software platform provides benefits beyond a traditional hardware appliance.
Brat TV was able to consolidate all of their Productions, from across multiple copies on hard drives, to virtual Spaces that users can mount to their desktop and collaborate on together. This created a single directory structure for each Production to keep everything in and then archive to LTO tape for future use.
“Ever since the earliest adoption of using creative.space in our workflow, it's been a step in the direction of what I like to call the 'Holy Grail' of Post Production, which is integrating Media Asset Management with workflow... It's been a tool to integrate a bunch of different workflows into that Holy Grail of one workflow."
Director of Post Production Operations, Brat TV
With a team of 20+ editors working across multiple creative applications, the //DEUS EX keeps everyone connected, collaborating, and creating.
Brat TV's //DEUS EX has over 300 TB of usable capacity, which is accessed by users over a combination of 1 and 10 GbE connections. Avid Media Composer editors can work with Spaces as if they were native Avid storage, complete with Bin Locking.
“The //DEUS EX has met our expectations in terms of speed, connectivity, features and security. Our main goal was really to get a connected storage solution that would allow people across our different verticals to utilize the spaces in their respective editing and finishing software. We need it to work with Adobe, Avid and DaVinci seamlessly and grant administrators the controls they need to make sure the media is managed properly, which it absolutely has done.”
Head of Post Production, Brat TV
Adopting the creative.space platform was as easy as moving projects at the root level to Spaces on Brat TV's //DEUS EX. Now, Brat TV's entire team can use their preferred application and connect to a central copy of the data faster than the multiple drives they were previously using.
Migrating to creative.space led to additional unexpected benefits. Previously silo'd departments were able to collaborate in parallel and the time saved allowed them to pursue new revenue opportunities, which has led to advertising deals with major brands.